Finally — a Google Ads guide that actually works for tech companies

Stop Burning Budget on Clicks That Will Never Buy

Most Google Ads advice is written for e-commerce. This book is different — it's the complete playbook for B2B software, SaaS, and tech companies who need to generate qualified pipeline, not just traffic.

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Google Ads shouldn't be this hard.

You've tried Google Ads. You've set up campaigns, picked keywords, written ad copy. You've watched your daily budget disappear — and wondered what you have to show for it.

The tutorials you find online are about selling shoes and gadgets. Your customers don't impulse-buy. They evaluate vendors for months. They have procurement processes. They need sign-off from three departments.

The strategies that work for B2C are actively harmful for B2B tech. You need a completely different playbook.

This book is for you if…

  • You're a founder or marketing leader at a B2B software or SaaS company
  • You've run Google Ads before but struggled to make the unit economics work
  • You're spending $5K–$50K/month on paid search and want better ROI
  • You want to understand what's actually happening in your account before handing it to an agency
  • You're about to launch paid search and want to do it right from day one

What's inside

Every chapter is written for the reality of B2B tech sales cycles.

01
Why Google Ads Works Differently for Tech
The fundamental differences between B2C and B2B intent — and how to structure your account around them.
02
Google Ads Fundamentals (the B2B way)
Campaigns, ad groups, match types, and Quality Score — with examples drawn from real SaaS accounts.
03
Keyword Strategy for Considered Purchases
How to find high-intent keywords that your buyers actually search when they're ready to evaluate vendors.
04
Writing Ad Copy That Pre-Qualifies
Stop optimizing for clicks. Start optimizing for qualified clicks — copy frameworks that filter out tire-kickers.
05
Landing Pages That Convert at B2B Prices
What your landing page needs to do when the average deal is $50K and buyers take 90 days to decide.
06
Conversion Tracking for Long Sales Cycles
Offline conversion import, CRM integration, and how to tell Google what a real lead is worth.
07
Bidding Strategy for B2B
When to use Smart Bidding, when to stay manual, and how to set up the feedback loop that makes automation work.
08
Scaling What Works
How to read your data, identify winning campaigns, and scale spend without degrading performance.

What readers are saying

Finally a Google Ads book that doesn't treat me like I'm selling phone cases. This is exactly what I needed.

— Head of Growth, Series B SaaS

We cut our cost-per-lead by 40% in the first 60 days after applying the keyword strategy from chapter 3.

— Founder, B2B Security Software

The conversion tracking chapter alone was worth 10x the price. We finally know which campaigns are actually driving pipeline.

— VP Marketing, Enterprise SaaS

I've spent $500K+ on Google Ads. I wish I had this book before the first dollar.

— CMO, Developer Tools Company

Here's what you get

Everything you need to run profitable Google Ads for your tech company.

Google Ads for Tech Companies — The Book$97 value

8 chapters covering the complete B2B Google Ads playbook from account structure to scaling.

B2B Keyword Research Template$47 value

The exact spreadsheet framework for finding high-intent keywords your buyers are actually searching.

Ad Copy Swipe File$47 value

30+ proven ad copy frameworks adapted for B2B software — fill in the blanks and launch.

Total value: $191 — yours today for just

$27

One-time payment · Instant access · 30-day money-back guarantee

Yes — I Want This for $27 →

If you don't find at least one insight worth $27, email me and I'll refund you immediately. No questions asked.

Frequently asked questions

Is this a physical book or digital?

Digital only — you get instant online access the moment your payment is confirmed. No waiting, no shipping.

What if I'm brand new to Google Ads?

The book covers fundamentals in chapters 1–2, then builds into advanced B2B-specific strategy. Complete beginners are welcome.

What if I already have an agency running my ads?

This book will make you a much better client. You'll be able to review their work, ask the right questions, and catch wasted spend.

What's the refund policy?

30 days, no questions asked. If you're not happy, email me and I'll refund you the same day.

Does this work for enterprise sales / long cycles?

Yes — long B2B sales cycles are the entire reason this book exists. Chapter 6 covers offline conversion tracking specifically for 60–180 day sales cycles.

Ready to stop guessing and start scaling?

Every day you run Google Ads without the right strategy is money you can't get back. Let's fix that.

Get Instant Access — $27 →

30-day money-back guarantee · No questions asked