Finally: a Google Ads guide that actually works for companies with technical products
Google Ads strategies for technical companies that get up to 90% more signups, demos, and customers
Most Google Ads advice is written for e-commerce and non-tech B2C. Those recommendations don’t work for technical products and services for technical buyers, regardless of how much budget you spend.
This guide shows you the missing pieces you need to make Google Ads work successfully for technical products, developers tools and enterprise infrastructure.
Digital book · Instant download · 30-day money-back guarantee
Most technical companies do Google Ads wrong.
Google Ads is the #1 paid channel by spend for most technical software companies from startups to enterprises. It's usually the first stop when setting up advertising for a reason: people searching on Google have intent. So if you want to reach people who already want to buy and use your software, Google is the place to get them.
However, something no one seems to notice is that in devtools, deep tech, enterprise infrastructure the actual impact of Google Ads on the growth is pretty terrible. At a $20 cost per click, $1,000+ cost per lead, and $600+ for an activated product signup, it's no wonder that the economics often don't work out.
At these cost levels, you need a strategy that doesn't waste budget, but instead goes directly after your most qualified technical users and buyers.
This book is for you if…
- ✓You're a founder or marketing leader at a technical software company
- ✓You've run Google Ads before but struggled to make the economics work
- ✓You're spending $5K–$50K/month on paid search and want better ROI before you scale
- ✓You want to understand what's actually happening in your account before handing it to an agency
- ✓You're about to launch paid search and want to do it right from day one
About the authors
Oleksii Klochai
LinkedInOleksii is the founder of Wizard on Demand, a technical content marketing and advertising agency that specialises in the devtools and enterprise infrastructure markets. Before becoming a marketer, Oleksii was a developer and product manager at CircleCI, a continuous integration provider which was most recently valued at $1.3B. Oleksii has consulted with developer-focused companies such as Stytch, Contentful, Prisma, Rudderstack, Courier, and more.
Pave Sturman
LinkedInPave is a performance marketer with 10 years of experience focused on running Google Ads campaigns that move the needle on pipeline and revenue. Pave's past clients include HockeyStack, Productive, HiverHQ, and more. He has managed tens of millions of dollars in effective ad spend.
What's inside
Every single chapter gives you a clear and actionable solution to improving your Google Ads performance for technical products and services.
Here's what you get
Everything you need to run successful Google Ads for your techncal product or service.
5 key insights that will take you from unprofitable Google Ads to scaling sustainably.
The exact steps you need to take to implement every point in your own campaigns.
Total value: $144 — yours today for just
$5
One-time payment · Instant access · 30-day money-back guarantee
Yes I Want This for $5 →If you don't find at least one insight worth $5, email me and I'll refund you immediately. No questions asked.
Frequently asked questions
Is this a physical book or digital?
Digital only. You get instant online access the moment your payment is confirmed. No waiting, no shipping.
Is this book beginner-friendly?
The book covers intermediate and advanced concepts and is best for those already spending $5k-$50k/mo on Google Ads.
What if I already have an agency running my ads?
This book will make you a much better client. You'll be able to review their work, ask the right questions, and catch wasted spend.
What's the refund policy?
30 days, no questions asked. If you're not happy, email me and I'll refund you the same day.
Does this work for enterprise sales / long cycles?
Yes, the principles apply also to long sales cycles.
Ready to stop wasting budget and start scaling?
Every day you run Google Ads for your technical product or service without implementing the principles in this guide is getting less for your budget than what you could be getting. Let's fix that.
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